Have you achieved all four key points to pay attention to when recruiting students for educational institutions?

Enrollment is not a trivial matter, and there are many issues that need to be noted. Among them, it is crucial to master four key points, namely, no missed visits, constant invitations, continuous tracking, and constant relationships.

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If everyone can control the above four steps well, the enrollment work of the institution will be able to proceed smoothly. how to do these four steps separately for everyone!

NO.1 Door to door no leakage

The first step is to ensure that there is no leakage when visiting the door. How can we achieve this? We need to focus on the following aspects:

1. Effective management of data

For each consulting client, we need to keep detailed records of the child's name, age, whether they have enrolled in interest classes, what courses they have studied, the attitude of the parents, and their comprehensive qualities, and manage the data effectively.

2. Customer classification analysis

Firstly, assess whether the parents' intentions are strong. For parents with strong intentions, we should take the initiative, and for parents who have intentions in the future, we should not give up easily. We can create a sense of urgency for parents.

Secondly, based on the comprehensive financial situation of parents, decide whether to promote classic classes, demonstration classes, or experimental classes. If you are a high-end customer, you can promote VIP class type.

Thirdly, based on the child's age and learning foundation, determine which stage of the curriculum the child is in.

Fourthly, based on the needs and situation of parents, determine whether to promote multiple sessions or one or two sessions of courses. If parents have a strong desire, we can introduce multi period preferential policies. If parents' willingness is not very strong, we should not emphasize too much on multiple periods, so as not to create a sense of rejection among parents.

3. Apply skills in a timely manner

By using various techniques, such as the "old leads new" policy, to help promote and accelerate the signing process with the assistance of existing users.

4. Pay attention to stopping when it's good

In the process of communicating with parents, it is important to keep track of the communication progress. When parents are interested in purchasing courses, we don't need to rush to promote orders. We can pause or end this communication in the middle to lay the groundwork for future orders.

For customers who proactively call or visit for consultation, we should highlight the advantages of introducing the institution, which can help to capture the customer's heart in a short period of time and leave a good impression.

Don't be impatient and don't let the customer feel that we urgently want them to sign up. If parents did not register this time, we can try reserving seats, cash, and other methods.

NO.2 Invitation Continues

In addition to actively visiting customers, exploring potential customers is also a major sales method, and the amount of effective customer reserves is the key to success or failure.

If you want to source students, you cannot just wait for them to come to your doorstep. You need to take the initiative and constantly add new customers while ensuring that customers come to your doorstep. The following measures can be taken:

• 1. Understand the customer's situation and schedule a suitable time.
• 2. Find a way to encourage customers to come to your doorstep proactively.
• 3. Invite a large number of unfamiliar customers and compete for quantity.
• 4. Promote potential customers that have already been communicated.

The purpose of an invitation is to have the customer visit and sign the contract through continuous communication, but at this time, one should not be impatient and adjust the communication pace according to the other party's intention.

For customers who are not yet willing to pay out of pocket, they can take a long-term approach; For interested parents, we can directly invite them to the school for further communication.

NO.3 Tracking is not limited

For customers who have not yet made a deal, we should not give up easily. We should use tracking methods to subtly change their thoughts.

1. Data tracking

Within 1-2 days of receiving the information, unfamiliar customers should be contacted promptly. If there is a long gap, parents may forget what we do and develop a sense of suspicion.

The interval between the second and subsequent communication can be appropriately extended according to the specific situation, and the frequency of communication should be well controlled, rather than being too close.

2. Keep in touch

For customers with unclear intentions, it is necessary to maintain long-term tracking through mobile phones, phone calls, WeChat, and text messages; Facilitate signing through long-term service.

Artstep Academic Management System

Please note that before ending each call, it should be stated that "we will notify you first if we have free open classes or trial classes in the future". If the customer does not want us to call again, they can ask if they agree to our notification through SMS or WeChat, and different topics should be discussed at different times to make parents feel sincere.

3. Time and method

For parents engaged in different industries, our tracking time should also be different. For example, for customers in the catering industry, we must avoid meal times when contacting them.

For target customers who have already communicated, greetings can be sent on holidays or their birthdays. Blessing words depend on the situation and must be timely.

NO.4 Relationship Continues

For children who have already registered, we also need to provide follow-up services. Don't think that registering means everything is fine, they can bring more benefits.

1. Pay attention to parents' feelings

Parents can best feel the teaching level of the institution when accompanying their children to class. If a child learns effectively, even if we don't have to say it, parents will happily recommend our institution to others.

So when a target customer comes to the school for consultation, we can have parents who have already registered communicate with them to explain their child's learning outcomes, which will have a better effect.

2. Maintain long-term attention

Timely communication can easily solve some of the doubts raised by customers, making parents feel that the service and enthusiasm before and after registration have not diminished.

3. The introduction will come naturally

The power of word-of-mouth is enormous, and communication between customers and potential customers is more practical than just saying a hundred words. If we serve our loyal customers well, they can attract a large number of people in need in their social circle, and referrals will naturally follow.

In the fiercely competitive market of education and training, how to improve education quality, enhance management level, and reduce operating costs has become an urgent problem for education and training institutions to solve. Among them, choosing a suitable educational management system has become an important means to solve these problems.