Christmas Enrollment Activity Plan for Educational Institutions
Time:2025-12-12
Source:Artstep
Christmas is coming, and for educational institutions, a holiday marketing campaign is essential.
1. Activity Overview
Theme: "Spending Christmas Eve together, getting institutional koi fish"
Date: December 24th evening (specific time can be determined according to the actual situation of the campus)
Goal:
① Enhance the visibility of our school and effectively promote it to the maximum extent possible.
② Through activities, we aim to strengthen the attachment rate of elderly students and lay the groundwork for winter vacation or spring class extension in advance.
③ Hand in hand, guide new students, promote on-site registration and post event trial enrollment.
2. Event promotion
(1) Before the event begins
Promotion time: 1-2 weeks in advance.
Online publicity: school official account, circle of friends, parent community.
Promotion format: self media articles + posters + invitation letters.
Offline promotion:
Ground promotion and publicity
Promotional flyers, campus publicity, and distribution of publicity near the campus.
Invite participants
In addition to inviting students from our school, we can also encourage them to invite new students to lead the recruitment process.
In addition, when bringing in new members, it is recommended that the invitation card is a paper card, which should be given to the invitee by a senior student from our school.
Distribute invitation cards
Our school students invited their best friends by giving away invitation cards one week before the party.
The invitation card must be filled with the name and phone number of the invitee, so that the class teacher can confirm the final number of attendees based on the "invitation card receipt".
Notify parents that all invited non local students can receive a free study card provided by the school, with optional courses.
By highly adhering to the target students through "universal learning", effectively reflecting teaching effectiveness, establishing deep trust relationships, exploring potential learning needs, providing corresponding services, and finally completing the enrollment task.
(2) After the event ends
The pre event promotion is aimed at attracting parents and students to participate in the event, while the post event promotion is a "strike while the iron is hot" approach to encourage parents to sign up and showcase the school's style.
Online promotion: electronic photo album, event highlights review, event ending poster.
Telephone follow-up: Follow up with parents who have not yet registered for the course and have taken their children to participate in the activity, and call the parents to the school for a second round of course recommendations under the name of receiving the "Child Activity Album".
Offline promotion: Print out photos of student activities and create a "photo wall" in the school lobby.
3. Material preparation
① Purchase various cartoon headpieces and wear them for participating students.
② Christmas costumes, Christmas gifts. The school's faculty and staff suggest wearing Christmas costumes, and if there are male teachers, they can wear white beards. When distributing gifts, teachers should come out with big pockets on their backs to create a festive atmosphere.
③ The answer to the riddle used for guessing should be prepared in advance, Christmas tree.
④ Prepare candies, snacks, fruits, etc. that all children like.
4. Invitation
Telephone and on-site invitation personnel should receive unified training and pay attention to language skills. Attention should be paid to the following three points in language: Who are we; The target of our invitation; The benefits it will bring to parents and children.
For example, a phone invitation:
I am a teacher from XXX institution. We have a free activity before Christmas on the 24th of this month. You can bring your children directly to XXX location after work and enjoy delicious Christmas dinner with them. Our teachers also introduce the origin of the festival to the children on site, watch movies with them, and participate in prize guessing and mysterious koi awards. It is a great learning and gaming opportunity.
Afterwards, establish an activity WeChat group and consolidate all invited parents into one WeChat group for easy management and information dissemination.
5. Reminder before the event
After the invitation, you need to confirm by phone the day before the event. You can tell your parents and friends that we have reserved a seat for you. On the day of the event, you can post on-site preparation photos in the event WeChat group, such as restaurant decoration, ingredients and tools, foreign teachers, etc., to attract parents to bring their children.
6. Activity process
① Christmas Riddles with Prize Guessing Competition
When students enter the house, we set up a Christmas tree at the entrance and hang riddles on it. Students can choose for themselves, and those who guess correctly will receive blessings from Santa Claus.
② Watch Christmas movies for free
Arrange the candies in advance and lead the students and parents to the classroom where they can watch a movie. After all the students arrive, let's watch a warm Christmas movie together
③ Surprise Lottery
All participants in the evening party will participate in the surprise lottery festival. Students and parents are requested to keep their numbers and draw and receive, including the largest koi prize. We can extract koi through cross industry cooperation.
You can refer to the following awards:
-Children's photography agency provides free themed camera gifts
-Children's safety mobile phone, providing high-quality, safe, and beautiful GPS mobile phones
-Medical devices for preventing myopia in children
-Discounts on children's clothing
-Discounts on children's haircuts
-Bookstore discount coupons
-Stationery gifts,
It is worth noting that:
-This activity is only valid on the evening of the event
-Each person can only win once that night
The Christmas event attracts parents and students to participate by giving gifts and offering free trial courses, laying the groundwork for future conversions.
As long as the creativity is good and the activity is worry free, I hope this activity plan can help everyone recruit more students during the off-season enrollment activities.