Course consultant, poor enrollment performance? The problem lies in not being able to communicate with parents!
Time:2025-12-26
Source:Artstep
Teachers from training institutions must pay attention to enrollment skills and language when negotiating with parents.
Today, we have compiled 4 easily overlooked negotiation skills for course consultants. Let's take a look together.
1. Don't think about arguing with clients
Marketing is a complex psychological process.
We communicate with clients to explore their needs and solve problems, not to participate in debates.
You should know that arguing with the consulting partner cannot solve any problems and will only lead to their resentment.
Firstly, it is necessary to allow the consulting subject to have different understandings and perspectives on the profession, and to allow them to speak and express different opinions.
Any argument will have no result. It is possible that you may have used your words for a while, but lost the trust of the client, and even had a negative impact, missing the opportunity to promote their registration.
So, at any time, we should not argue with the consulting object. We should write down two reference standards in our minds:
- The first principle is that the customer is always right;
- The second point, if they really make a mistake, please refer to the first point. ”
Of course, principles cannot be changed.
You're not right, you don't even know about our organization. We're not like you said
What you said makes some sense, but I still want to personally introduce you to our institution so that you can have a comprehensive understanding
No matter what the consulting partner says or whether we accept it in our hearts, we must first verbally affirm that they are right, and then express our opinions or correct their views.
Identifying with customers is not only reflected in words, but also in your eyes and actions.
2. Never question your clients
From a psychological perspective, questioning a person's understanding ability will lead to dissatisfaction. This approach often leaves the other person feeling disrespected and can lead to a rebellious mentality.
So, when communicating with clients, we need to understand and respect their thoughts and perspectives.
It should be noted that everyone has their own aspirations and cannot be forced. Our job is not to require students to register, but to attract them to enroll. Always firmly believe that all transactions are for love, and what we are engaged in is to help his children. It is normal for him to choose us, even if he does not choose us, he gladly accepts.
He came to register, indicating his recognition of our profession and our faculty; He didn't sign up, which means our institution or major is not in his area of interest, and perhaps we haven't done well enough in some areas.
Never use questioning to communicate with the consulting object. A customer's temporary non transaction does not mean long-term non cooperation.
Why do you have a prejudice against our center? Compared to that XXX early childhood education, we have dumped him for several streets? ”
Your suggestions for our school are very good, and we will definitely consider them seriously and strive to do our best. Do you have any other good suggestions
Why do you say that enrollment is all a scam.
You're right, there are indeed many people who deceive people under the guise of enrollment, but we are different from others
3. Do not communicate with customers in a commanding tone
People should have self-awareness and a clear understanding of our position in the minds of their clients. We are just ordinary teachers or salespeople, and our responsibilities are equivalent to those of consultants to our clients.
We are not the leaders or superiors of the consulting object, and we have no right to point fingers, give orders, or give instructions to the consulting object.
You must come to our themed event tomorrow, otherwise you won't have a chance.
Tomorrow's themed activity is a great way to strengthen the emotional connection between children. There will be many people participating in the activity, and I hope you can come soon. Let me take a seat for you first
You must register and pay before Friday, otherwise the new class will start and you will have to wait until next semester.
The new class will start on Friday, so I'll register you first to avoid delaying your class. You can come and adapt to the school environment earlier.
Admissions personnel should have a friendly attitude and speak softly when talking to clients. They should communicate with clients in a tone of inquiry, negotiation, advice, and consultation, and should not use a tone of command or instruction.
How to successfully sell oneself, make customers feel comfortable, and unknowingly report their names is what senior salespeople should do.
4. Sometimes don't speak too bluntly
Due to the diverse knowledge and perspectives of our consulting clients, they may have their own ideas and viewpoints.
When we communicate with them, if we find that there is something inappropriate in their understanding, we should not directly point it out and say that this is not the case? That's not right either?
Ordinary people are most averse to losing face and being embarrassed in front of others.
As soon as you hear it, you don't understand early education. Early education is not about imparting knowledge to the end, it's just about laying a solid foundation for a child's future life.
I understand your thoughts. As parents, we all hope that our children can easily and happily become adults, but children are actually a microcosm of adults. They are like a blank sheet of paper. Whatever we give them, they accept. Look at today's children, no one teaches them how to play with their phones, so it's not very natural for them to learn.
We must look at the person we are talking to, be able to speak with substance and respond to people, master communication skills and art, and give gentle advice.
There are many ways and methods of marketing, successful sales have similarities, while failed sales are vastly different. However, in the face of countless changes, finding the customer's needs and prescribing the right medicine is the key!