What kind of educational and training institution is not worried about enrollment?
Time:2025-12-18
Source:Artstep
It's not that your courses are not good enough, but that you don't understand the recruitment methods that make parents addicted!
Let me ask you three questions first:
- Firstly, does your institution have the only reason why parents must make a choice?
- Secondly, in your transaction process, do you ask parents to register, or do you let parents chase after you and ask 'how to register'?
- Thirdly, are you doing 'education' or managing 'parental feelings'?
If your answer is vague, the following points are the homework you must make up for.
Don't sell courses, sell 'deterministic outcomes'
What parents want is not "English training", but "a 20 point improvement in their child's next exam".
It's not a 'dance class', but' children can confidently lead the dance on the Children's Day stage '.
Your promotion must turn process descriptions into outcome commitments.
Parents only pay for clear and visible results. Visualize, quantify, and perceive your course outcomes.
Create 'scarcity' instead of 'abundance'
Human nature is: abundance leads to procrastination, scarcity leads to action.
Is registration open throughout the year? Can you listen to it anytime? absolutely wrong.
You need to design a scarcity window:
·Shortage of spots: "This semester, only 3 new classes will be admitted, with a limit of 8 students per class. Currently, there are only 3 spots left
·Time is scarce: "This weekend is the last open trial class, and we will enter the closing sprint stage afterwards
·Scarce of privilege: "The top 10 registered students will be locked in to the same tuition fees for the next three years, unaffected by price increases
……
This is not a routine, it is a confidence in teaching quality and a responsibility to existing students. Transform 'please come' into 'I have to snatch'.
Create a 'wow moment' and let the reputation explode on its own
The highest level of enrollment is to make senior students your 'admissions officers'.
Where is the key? Design a 'wow moment' that far exceeds expectations.
for example
·Every time the child finishes class, they don't just go home directly, but bring a delicate presentation of classroom achievements (an English dubbed video, a mind map, a scientific work) to their parents.
·Regularly holding award ceremonies with a sense of ceremony is not just about issuing certificates, but also setting up special titles such as "Star of Progress" and "Most Leading", inviting parents to attend, preparing red carpets, background boards, and award speeches.
·There is a 'top student wall' in the campus, which not only displays high scoring students, but also showcases the stories of students who have made the greatest progress and have the most perseverance.
Make parents feel that what they care about is not just their child's grades, but also their moments of growth and glory. Parents can't help but post this heartfelt message on their social media accounts.
Establish 'trust transfer' and leverage to break through the situation
New and small institutions have the highest cost of parental trust. What should I do? Borrowing strength.
·Borrowing the power of experts: Invite local renowned teachers and education experts to hold free public lectures, with you as the organizer. Authority endorses you.
·Borrowing the power of the platform: connecting with high-quality children's bookstores, playgrounds, and cafes in the surrounding area Collaborate and become their designated educational partner, sharing a customer base.
·Borrowing the power of parents: Establish the "Parent Witness Scholarship" to allow satisfied parents to record in-depth witness videos. After new parents successfully register, both parties will receive scholarships. Turn parents into your partners.
Trust does not arise out of thin air, it needs to be transferred and proven.
Design a 'stress free transaction' path
Never chase after parents and ask, 'How are you considering?'.
To design a path that parents can comfortably walk in:
Step 1: High value drainage
Provide truly useful free resources, such as the "Self check Form for Children's Winter Vacation Learning Plan", "Introduction to English Natural Phonics Animation Course", and "Middle and High School Entrance Exam Mistake Books". Give them first, then connect.
Step 2: Experience beyond expectations
Experience classes are not a shortened version of regular classes, but rather a concentrated showcase of your teaching style, classroom atmosphere, and teacher care. Let children fall in love and let parents see a difference.
Step 3: Sincere diagnosis, not promotion
Communicate with parents after class, focus on the specific situation of the child, and provide a professional evaluation: "Based on today's observation, the child has strong logic, but is easily distracted in the XX session. I suggest..." Let parents feel that you are considering their needs.
Step 4: Provide a choice instead of a single quote
Provide clear course plans and proactively suggest: 'Based on the current situation of the child, I actually recommend Plan A more, although the price is slightly higher, because... the effect will be more solid.'. Option B is also possible, the main difference lies in
When you communicate from a professional standpoint with the other party, resistance becomes trust.
Education and training colleagues:
The second half of the education and training industry is no longer the era where "having classrooms and teachers" can attract students.
It competes with the principal's cognition, the refined operation of the institution, and the precise grasp of the deep needs of parents.
Those institutions that are not worried about enrollment are essentially doing one thing: they are not selling courses, but providing a certainty that reassures parents and transforms children.
Returning to the question at the beginning:
What is the 'certainty' that your institution provides to parents?
Think through this point and take it to the extreme. The enrollment problem is self defeating.