How to increase the revenue of training institutions
Time:2025-12-16
Source:Artstep
Make training institutions earn money.
Data management
What are the signs of training institutions getting better and better, and what is the thriving campus like.
1. Having an exclusive curriculum system
✅ The course system is adapted to market demand: the course content can solve the learning pain points of target students, design courses that are in line with the trend of student learning modes, rather than blindly copying the models of other institutions.
✅ Differentiation advantage: Having exclusive teaching methods or unique courses that allow parents to see the value at a glance.
✅ Continuous iteration: Regularly collect feedback from students, optimize course content, and ensure teaching effectiveness remains leading.
2. Healthy cash flow and stable operation
✅ Scientific management of prepaid fees: Clearly distinguish between "received" and "pending courses" amounts to avoid blind expansion leading to a broken funding chain.
✅ Reasonably control costs: Do not overly rely on low-priced promotions, but achieve natural growth through high renewal rates and word-of-mouth referrals.
✅ Reserve emergency funds: Reserve 3-6 months of operating funds to cope with unexpected situations (such as policy adjustments and market fluctuations).
3. Carefully polishing the service process to enhance the parent experience
✅ Standardization +Personalized Service: Standardization: From consultation to trial listening, registration, and post class feedback, each link has a clear process to ensure service consistency; Personalization: Record parental preferences (such as communication methods and focus points), and proactively provide targeted feedback at key points (after exams, before renewal).
✅ Unexpected details: Remember every child's birthday; Regularly hold exhibitions, work exhibitions, and performance presentations.
4. Focus on campus operations and avoid external information interference
✅ Shielding noise: Do not blindly follow the trend of "low price competition" among peers, adhere to your own teaching quality and pricing strategy. Sensitive to policy changes but not anxious, plan ahead for compliance transformation (such as expanding quality courses after the "double reduction").
✅ Steady and steady progress: Set clear annual goals, break them down into monthly execution plans, and avoid being disrupted by short-term fluctuations.
5. The principal takes the initiative on their own
✅ Enrollment relies on oneself, not on external teams: the principal personally participates in the design of enrollment language and marketing activity planning, rather than completely outsourcing to a third party; Develop an internal recruitment team to reduce reliance on high commission channels.
✅ Lead by example: Regularly audit courses, communicate deeply with parents, and ensure that problems are discovered and resolved in a timely manner.