Essential Training Institution Teachers: How to Persuade Parents to Choose Institutions
Time:2025-11-07
Source:Artstep
Parents can sometimes feel lost during their children's growth process. At this point, teachers need to help parents plan their children's future growth plans and establish a high-quality set of growth plans.
In the process of communicating with parents, how to persuade them to believe that our school can help them establish this growth plan can start from the following 8 points:
1. Tell parents about the benefits of learning
Can clearly tell parents what kind of growth their children will have in certain areas after learning. It can also reduce parents' distrust of institutions.
2. Pretend to give in
We can make concessions during the renewal and referral process, pretending to give parents the biggest discount, constantly making parents feel like they are taking advantage, and making them feel like they are taking advantage. This way, parents will feel that they are worth it. Attention: We need to create a feeling of taking advantage, making parents feel that this is a discount they cannot get in other institutions, and cultivate parents' consumption habits.
3. Training habits
When children are accustomed to attending classes every week, and parents are accustomed to the teacher's careful analysis of their children's learning situation, very detailed post class evaluations, and electronic growth records every other period, parents can develop a habit. Even if parents go to other institutions later without these detailed post class services, it will be difficult for them to get used to it and they may turn back to you.
4. Exposure effect
The art institute where I used to work will select 15 children as official account to show their personal style every semester. Parents are very active, and other parents and children are also very eager for their children to have this opportunity. In private, they will also communicate with the headmaster. Can you help your children write an article to deepen their communication with parents invisibly, and also tell children that as long as they study hard in our institute, they can get this opportunity.
5. Emotional binding
Continuously educating parents about their children's learning here will be effective. Linking dance with temperament, as long as children learn dance, their temperament will rise and their overall mental state will be greatly improved. To encourage parents to continue choosing us, we need to combine the concept with the curriculum. Learning art is learning beauty and enhancing aesthetics; Learning calligraphy is to exercise one's character and enhance one's cultivation; Learning sports is about exercising and improving physical fitness.
6. Enjoy comfort and ease
Provide after-school services, reduce parental behavior, and allow parents to enjoy the joy of their children's growth. When parents open their phones, they can see all the situations of their children in the institution, observe their growth and changes, and complete their child's renewal and registration with just a few clicks. Nature will not choose institutions that harass parents and require them to do many things, and may even reject such institutions.
7. Give the children a special nickname
Make your child feel special and unique in your heart. Praise, trust, and expectation have an energy that can change a child's behavior and promote a good relationship between the child and the teacher. When children gain the trust and praise of their teachers, they feel like they have gained the whole world, thereby enhancing their self-worth, becoming confident and self respecting, gaining a positive and upward drive, and striving to meet the expectations of the other person to avoid disappointment, so they will continue to choose this teacher.
8. Create anxiety
For example, if you don't come to learn, we will cultivate competitors for your child. Seize a certain pain point of parents, create anxiety for them, and let them know that if their children are not allowed to study, they will lose the opportunity to compete with competitors. This can better encourage parents to sign up. Attention: This pain point must have been discovered during your communication with parents, not fabricated out of thin air. This will lower parents' trust in the campus, and only the actual pain point can convince parents.