How can training institutions make parents extremely satisfied

If you want to make money, you can't just work hard, but take the initiative to find parents. We send leaflets, send circles of friends, and tremble in order to let parents see the campus, instead of holding the attitude that parents take the initiative to find us. But it requires the campus to actively stimulate parents' demand for the curriculum, and in this process, being able to put parents' needs at the center and provide opinions is truly solving their needs.

And it's important to show parents what they want to see, because only when they see what they want will they feel that their money is worth it.

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Of course, in addition to retaining parents, the school district is equally important in terms of curriculum design.

1. Course Setting

In the case of sufficient campus resources, establish a hierarchical curriculum system:

Basic courses: regular class courses (ensuring cash flow stability)

Value added courses: boutique small classes/customized private education (increasing profit margin by 35-50%)

Scenario based courses: sketching practice/competition training/grading special training (premium space of 20%+)

Derivative courses: themed summer camps/parent aesthetics classes (opening up incremental markets), such as formal art courses for art institutions, picture book courses/art exam training/copywriting training, one-on-one exam training, competition training, outdoor sketching/outdoor exhibitions.

2. Course pricing

Experience class (drainage price) → Basic class (standard price) → Advanced class (15% premium) → VIP class (30% premium). Trial courses attract parents; Basic courses meet the basic income of the campus; Advanced courses enhance campus revenue; Customized courses bring higher profits to the campus; Activity courses increase additional income for the campus... by offering different pricing options to meet the diverse needs of parents.

3. Charging method

Set different discounts to meet the needs of parents with different payment models. It is recommended that when setting the charging mode, do not set too complicated ways of combining discounts. Simple and straightforward discount methods will increase parental participation.

Artstep Academic Management System

In addition to course income, the campus can also expand its income. Material income+knowledge payment can also be a wealth for the campus, such as dance costumes, dance equipment, textbooks, material packages, teaching aids, online course packages, online course materials.

Of course, the materials provided by the campus to parents also need to ensure quality. Self media traffic monetization, weekly teaching behind the scenes and achievement display, not only generate creative income, but also create momentum for campus enrollment; Daily sharing of art education tips in parent communities.

4. Establish a complete set of "measurement learning evaluation measurement" system

At the same time, the campus should also attach importance to the effectiveness of the curriculum and establish a complete set of "testing learning evaluation testing" system. Admission diagnosis: professional assessment scales to understand the child's foundation; Growth profile: online archiving of growth feedback; Stage comparison: Comparing children's progress through growth assessments; Achievement Display: Quarterly and Annual Teaching Achievement Reporting Exhibition; Student case: Excellent student specialized packaging.

By using the academic management system to establish student profiles, compare stage assessments, and provide feedback after class, teachers can save energy and time, improve work efficiency, showcase the professional and systematic operational capabilities of the campus, and allow parents to invisibly feel the professionalism of the institution.

5. Reduce expenses

Finally, the campus needs to reduce expenses, such as establishing a course resource library and reducing preparation time by 30%; Set up financial risk control and issue warnings for abnormal financial situations; Set up an item management system to reduce daily material loss.

At the same time, step out of your comfort zone, reach out to more customers, understand what kind of courses they want, and then improve campus products based on actual needs.

6. Let parents know what their children have learned in institutions

Parents want to see every work and performance of their children in the institution, and they are very willing to see their children's photos and videos. So if we want to retain parents, we need to ensure that we keep a good record of every class status of our children in the institution. Let parents see the teacher's dedication, and provide one-on-one feedback after class. This type of review is more targeted and can better help children discover their strengths, demonstrating the teacher's concern for the child.

7. Encourage parents to have a sense of participation in their children's teaching

Before class: sending class notifications, teaching research, lesson preparation, preparing class materials, trial lectures, going out to explore...

During class: videos and photos of the child's happy class, the child's works for the class, the teacher's praise for the child...

After class: post class comments, homework assignments, homework reviews, summarizing the classroom situation.

8. Make parents feel the high-quality service of the institution

Countless campuses have provided high-quality home school services, but parents still cannot raise their willingness to renew. Home school work has two parts:

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1）. What have we done for parents;

2）. What did we show our parents?

Both are indispensable! But often the first item done well by the campus is not seen by parents. I want parents to see what the campus has done in various forms, such as class reminders; Attendance during class; Post class feedback; Exhibition and performance; Theme activities; Growth Profile.

9. Let parents see that subsequent teaching will be better

A professional and targeted teaching system is what parents need the most. What to plan for students to learn well? How to learn? Interlocking with each other, it can even provide parents with a detailed follow-up learning plan, clearly telling them that continuous learning can ensure the teaching effectiveness of their children.

When the teacher does the above things well, there is no need to worry about parents not renewing the subscription. Combined with the renewal notice, promptly notify parents to renew their child's subscription to avoid affecting the continuity of their child's curriculum.