How to achieve a renewal rate of over 96% for training institutions

Let's talk about a topic that we educators cannot avoid - renewal rate.

Many institutions study various tricks every day, such as limited time discounts, consecutive discounts, and rewards for bringing in new rewards

After a round of research, should the renewal rate be low or not.

Where exactly is the problem?

Let me share with you the core idea of renewal at a university with tens of thousands of students (in their institution, renewal below 95% is a very embarrassing thing).

1. The most essential thing

Have you truly been good to your parents and children?

I know when it comes to this, many people may think, isn't this nonsense? Who is not good for parents to do educational training? But if you think about it carefully, are you really good or just good on the surface? What does it mean to be good on the surface? When parents come for consultation, they greet each other with a smiling face. After enrolling in classes, they hardly keep in touch, except for when it comes to renewal, when they suddenly become enthusiastic again.

Can parents not feel this kind of goodness? What I'm saying here is truly good, it's the kind of unreserved goodness. For example, if a child's recent state is not right, would you take the initiative to talk to the parents? For example, if a child cannot understand a certain knowledge point, have you taken extra time to help them come up with a way they can understand it?

For example, if parents roast about their children's disobedience at home, do you have patience to help parents analyze the reasons instead of just dealing with two sentences? If your child's grades haven't been mentioned, can you tell them that you can come directly to my classroom after class tonight, and I will study with you. When you understand, I will take you home.

Can you do it? In fact, these things may seem like small things, but it is precisely these small things that determine how parents perceive your institution. My own feeling is that when you genuinely treat a child well, that state of mind cannot be faked.

2. Teaching quality.

No matter how dedicated and sincere you are, if your child has been studying with you for a semester and their grades have not changed at all, or even regressed, would parents still be willing to continue? It is highly unlikely. Because parents send their children to tutoring, it is very practical and ultimately depends on the outcome.

Your good attitude and responsibility are bonus points, but in the end, it still depends on whether the child has made progress with you. So the quality of teaching is always a fundamental issue. You don't do well in class, you can't explain the knowledge points thoroughly, and if the child still doesn't know what to do, then everything is useless.

3. Service system.

I have a question for everyone. What do you think you have accomplished? It is the academic performance report. Can you clearly present the learning situation of each student here to parents in a data-driven form? For example, how many classes did this child attend this month, how well did they grasp the knowledge points in each class, which sections have been mastered, which areas are still weak, how did they perform in class, how did they complete their homework, and what changes have occurred compared to last month

If you can achieve this, it means that your service system is already quite good.

Why is this thing important? Because it solves a very real problem, information asymmetry.

Many parents send their children to your place for classes, but they are actually very anxious in their hearts. What did the child learn? How are you learning? What did the teacher teach in class? He has no idea at all.

He has only two channels to obtain information:

One is to ask the child, but as you know, most children's answers are okay, okay, forget.

Another way is to wait for the exam results, but that is already a very delayed feedback.

If you have a comprehensive feedback system for learning and regularly synchronize your child's learning data with parents, you are like building a bridge between the learning of parents and children. Parents can truly see their children's learning trajectory, progress, and where the problems lie.

This sense of transparency and control is very, very important for parents. It will make parents feel that this organization operates in a systematic manner and is not fooling people.

4. The personal charm of the teacher.

I think this point is particularly interesting and often overlooked by many people. Institutions with high renewal rates often have a few teachers that students particularly like, even to the point of admiration.

The child told the parents that I want to learn from a certain teacher, why wouldn't the parents renew? So the personal charm of teachers actually has a huge impact on renewal. What exactly does that person's charm contain? I think we can look at it from two dimensions.

The first dimension is the charm of teaching. It's about whether your class is well taught, whether you can explain a very complex knowledge point in a simple and interesting way, and whether you have your own unique teaching style and methodology. A good teacher teaches, and students have that kind of amazing feeling. This feeling will make students feel academically convinced of you.

The second dimension is the charm of the spiritual world. How do you understand this? Are you an interesting person and someone that students are willing to get close to. Do you have your own attitude towards life, values, and passion for life? Can you chat with students outside of class, joke around, and care about their lives and emotions.

Especially for middle school students, they need an adult besides their parents and school teachers to provide them with guidance and support at this stage. If you can become that character, the child's stickiness to you will be very, very strong. You will find that teachers that students particularly like are often not because their professional level is much higher than others, but because they can both convince students in teaching and give them spiritual strength. When two dimensions are combined, students are conquered by you.

And once students are conquered, you basically don't have to worry about renewal, because children themselves are the best salespeople. Because children themselves are the best salespeople. Because children themselves are the best salespeople. Please understand this sentence more. It may take many years to think about here, because you may know but not fully understand, or not know how to put it into practice. The last section:

5. Overall atmosphere.

Think about it, what would happen if there were only one or two teachers in a studio who were particularly dedicated, while everyone else was just slacking off?

Those one or two dedicated teachers will also be dragged down over time.

But conversely, if everyone in the team is working hard in one direction, and all colleagues are doing teaching, service, and treating every student and parent seriously, the atmosphere will be completely different. This atmosphere is infectious and will inspire everyone's potential.

You will find that when everyone around you is struggling, you will unconsciously be motivated as well. You may have thought that this matter was almost enough, but when you see your colleagues doing it more meticulously and better, you also wonder if I can do it even better.

This is the power of the overall atmosphere. It was not forced by the system, but by a group of like-minded people influencing and driving each other.

Moreover, parents and students can also feel this atmosphere. When they walk into your studio and see that every teacher is full of energy and responsible, they will have an intuitive feeling that this place is reliable. This feeling may not have a specific reason, but it will affect parents' renewal decisions.