Upgrade training institution renewals to make parents more fond of the institution

If you treat everyone equally well, then your kindness is not worth it.

1、 Don't try to flatten a bowl of water

Many principals are influenced by traditional educational concepts and always believe in "fairness and justice", treating all parents equally and setting a standard for all children. But business is not about charity. The more you handle this bowl of water, the more mediocre your organization will be. Think about it, if you provide the same enthusiasm and service to all parents, would those high-value parents feel treated differently?

Can't.

They will only feel that it is only natural. And what about those low value parents? You have paid the same cost, but have not received any return. More importantly, having one standard for all children, being so strict, is itself a mistake. Not all children follow you to learn in order to become experts and follow professional paths.

The vast majority of children are actually looking for happiness, liking, and emotional value. Many parents have a simple mentality: 'If others learn, I cannot fall behind.' They do not expect their children to go far in this field. If you insist on pushing those children who lack talent and struggle to learn to the brink of death, and elevate them to a higher level, then the result is only one: it is normal for them not to renew, and they may even ask you for a refund. Have you ever encountered a situation where a child is dead or alive? I believe there must be.

This world is already a Pareto Principle, which applies equally to teaching. Only 20% of children can truly learn it, and very few can take the professional route; And 80% of children learn things in order to see the results of that 20%, but they themselves cannot achieve it. So, these 80% of people aim for happiness and emotional value.

2、 Emotional value is your true product

To put it bluntly, the emotional value of any product, including education and training, must come first, followed by your professional abilities. No matter how well you teach, if parents and children don't feel understood, respected, and valued, they won't pay the bill. I have seen too many highly professional teachers who deliver impeccable lectures, but they just can't get on with the renewal fee.

Why? Because they are too 'hard' and don't know how to be flexible. They used a set of methods to deal with all children and a set of language to deal with all parents, but the result was that they didn't adapt to the local conditions. Talking to people and ghosts is not smooth sailing, it is the most basic social survival skill, and it is also the fundamental skill for you to survive.  

Don't think of it as negative, it's actually positive - it means you can keenly perceive the other person's needs and give the right response. Whatever parents want, give them.

You think giving him something is right, but if it's not what he wants and you force it on him, there won't be any results in the end. From your perspective, do you think it's right; But from a business perspective, you are wrong. You need to give him what he wants first, and then slowly influence him. Wait until he really thinks you're right, then give him the right one. The cost and price of changing someone is extremely high, and I don't think you have the ability to bear it.

For example, if parents say they want their children to learn skills and achieve results, then you can talk to them about professionalism, rules, and achievements. Parents say that their children want happiness and relaxation, so talk to them about interests, confidence, and atmosphere. Parents say that I actually don't know why I need to learn, but seeing that everyone is learning, I have also learned. So tell them: you have chosen the right subject, because it is a standard subject that everyone is learning, and you must learn it.

After completing the course, renew if there is any effect, and treat it as an experience if there is no effect. Did you see that? This is a typical example of following the parents' footsteps, you will never be wrong. If you insist on a flat bowl of water, as if emotions require teaching, serving, and selling in one way, then in the end, you will definitely not have good fruit to eat.

3、 Human emotions and worldly wisdom: There should be a sense of distance from parents

Let's talk about the ways of the world. Don't treat everyone equally well, you treat me well, I treat you well.

If you treat everyone the same, then your kindness is not worth it. Some parents, you are very kind to them, caring for them every day, respecting their emotional value, and providing them with many extra services outside of class, but they are unwilling to ask them to help you with a referral. Do you still need to treat this kind of parent well? unnecessary. You just need to be polite and courteous to him, and keep your distance.

I have seen those truly powerful principals, and their logic of handling things is as follows: for children, I can achieve 100 or even 120 points; But for parents, there must be a sense of distance, it must be a bit aloof. Unless parents actively approach you, praise you, recognize you, cooperate with you, and make referrals to you, then return your enthusiasm to them. In this way, people will cherish you, and there will be differences and comparisons.

You give your heart and lungs to everyone, and in the end, the one who is hurt or not cherished is definitely you.