The enrollment methods that a training institution must know
Is enrollment too difficult? Because we don't know how to refer
As a training institution, the biggest headache is undoubtedly: "No matter how good the teaching is, it's still difficult to recruit students!" * But the truth is -80% of new students actually come from recommendations from old parents!
The essence of referral is that parents voluntarily become your 'salesperson'. And they are willing to recommend you based on two factors: teaching effectiveness and service experience. By grasping these two points, you can get parents to actively help you recruit new members!
【1】 Teaching: How to make parents feel valued?
❌ Misconception: Many teachers are busy with classes, lesson preparation, and feedback, and have no time for research and development, resulting in homogeneous courses and parents feeling that 'it's the same for anyone'.
✅ Cracking method:
1. Clear product positioning: Mainly promoting small classes (4-6 people) or short-term learning camps (such as "21 day oral breakthrough"), reducing operating costs while ensuring teaching quality.
2. Standardized delivery:
-Automatically generate learning reports (number of openings, progress curve) after each class
-Establish teaching SOPs to ensure stable course quality, so that parents can understand what their children have learned at a glance
3. Make progress visible: Regularly produce student comparison videos, and parents are naturally willing to share them!
【2】 Borrowing Marketing: How to Make Parents "Uncontrollable" to Recommend You?
Relying solely on word-of-mouth naturally spreads too slowly. We need to design "bait" to motivate parents to share!
3 super effective referral gameplay:
1. "Group buying + flash sale" fission: Elderly parents recommend 3 people to form a group, and each person will receive a discount of 300 yuan!
2. "Free Class + Physical Reward": Recommend 1 new student and receive 1 free class+exquisite English original book as a gift!
3. "Limited time benefits" stimulation: such as "Recommended registration this week, additional parent education lectures as a gift"!
Key to private domain operation:
-Don't just post ads on your Moments! Educator IP=50% Professional+30% Life+20% Achievements
-Make good use of mini programs&# x2F; APP， Let parents share your courses with just one click, lowering the barrier to dissemination!
【3】 Experience class & learning camp: How to make parents' hearts flutter in a second?
1. Small class: Experiential classes must be "visualized"
-Before class: Send a "student learning profile" to make parents feel "personalized"
-In class: Design an "interactive PK session" to excite children, parents take photos and post them on social media
-After class: Send "classroom review + improvement suggestions" within 48 hours to enhance professionalism
2. Study Camp: Give Parents a 'Long Term Reason'
-Develop a '3-month learning path' to show parents future achievements
-Send weekly 'in camp ranking list' to stimulate parents' desire to 'show off their children'
【4】 Ultimate secret: How to make parents feel that you are "trustworthy"?
Parents will not recommend a 'cold salesperson', but rather a 'warm teacher'!
Friend circle persona formula:
20% daily life (coffee shop lesson preparation&# x2F;); Reading Notes → "Authenticity"
30% professional knowledge (English learning skills&# x2F;); Latest Education Trends → "Sense of Authority"
30% of students' achievements (progress comparison&# x2F;); Parents thank you screenshot) → "Persuasion"
20% humorous interaction (self deprecating&# x2F;); Fun English meme) → "Affinity"
Never do:
-My friend circle is full of advertisements → Parents can block it in seconds
-Only show grades, not process → Parents feel 'fake'
Action List: 3 Things You Can Do Today
1. Optimize course products: mainly promote small class teaching&# x2F; Short term operation to reduce operational pressure
2. Design referral rewards: referral gifts, group discounts, limited time benefits
3. Create a "Educator IP" circle of friends: post content according to the ratio of "professional + life + achievements"
Remember: referral is not about asking parents, but about making them feel like "recommending you is helping a friend"! As long as the teaching is hard enough, the service is warm enough, and the dissemination is simple enough, your student source will grow like a snowball!
Optimize your referral strategy now and double the number of students next month!