Training institutions start enrollment and improve classroom skills
Some truly practical methods
For training institutions, the start of the school year is often a critical period for enrollment and renewal.
But many institutions only focus on "how to recruit new employees" and overlook two more important things:
One is to retain the old students, and the other is to do a good job in the classroom.
In fact, the long-term stable development of an institution often comes from two aspects:
Stable senior student system + high - quality classroom experience.
Below are some very practical methods that many institutions are using.
1、 Renewal for senior students: the most stable source of enrollment
Many institutions focus all their energy on recruiting new members, but overlook the most important resource - seniors.
For campuses with high recognition and good reputation:
Retaining an old student is at least six times easier than recruiting a new student.
1. Send renewal notifications for full coverage
It must be clearly stated in the notification:
Renewal discount policy
Additional benefits for renewal
Event Time
For example:
Renewal gift giveaway
Lucky Wheel Draw Coupons
Renewal Scholarship
It is also recommended to display these activities in prominent locations on campus to create a clear visual marketing atmosphere.
2. One on one renewal communication
Focus on:
Students with less than 2 months of remaining classes.
Specific method:
Communicate with the instructor first
Organize students' learning situation
Academic affairs teachers conduct one-on-one follow-up visits
The communication content includes:
Feedback on learning outcomes
Learning Planning Suggestions
Renewal discount reminder
If parents have any questions, they must promptly solve the problem and increase their willingness to renew.
3. Establish a renewal reward mechanism
We can design some exclusive benefits for elderly students, such as:
Old student renewal discount
Renewal offers complimentary class hours
Renewal Scholarship
Exclusive Gift
It is recommended to provide more value-added services to elderly students than to new students, so that parents can clearly feel the importance that institutions attach to elderly students.
2、 Old student multi class method: fastest internal conversion
In addition to renewal, it can also guide senior students to increase their course subjects.
Old students themselves have already established trust, so conversion rates are usually high.
Common methods:
1. Enroll in other courses
For example:
Art institutions can combine courses:
Piano + Vocal Music
Art + Calligraphy
Host + Speech
Academic institutions can also:
Mathematics + English
Chinese language + physics
Help children develop comprehensively.
2. Add featured courses
Short term characteristic courses can be designed, such as:
Teacher Enhancement Class
Spring Sketching Class
Middle and high school entrance examination bonus courses
Creative Arts Course
The course cycle doesn't need to be too long, but it must have clear selling points.
Simultaneously set:
Exclusive discounts for elderly students expanding their studies.
3、 Introduction to Old Students: The Lowest Cost Enrollment Method
Old students recommend new students, usually with:
low cost
High level of trust
High conversion rate
Therefore, it is necessary to establish a systematic referral mechanism.
1. Set referral rewards
For example:
Free class hours
Gift rewards
coupon
Suggestion:
Dual rewards for seniors and freshmen.
2. Provide referral tools
Many parents are willing to recommend, but don't know how to recommend.
Institutions can prepare in advance:
Course Introduction Poster
Campus display video
registration link
Classroom activity page
This makes it more convincing for parents to forward.
3. Encourage parents to share
Parents can be encouraged to share course information in the community.
For example, forwarding a gift event.
4. Timely thanks and feedback
If the referral is successful, be sure to:
Immediately distribute rewards
Screenshots of gifted class hours
Express gratitude in person
This can significantly increase parents' motivation to continue recommending.
4、 Cross industry Alliance: Expanding Enrollment Channels
Many institutions also collaborate with neighboring organizations to carry out activities, such as:
fine arts
dance
music
basketball
eloquence
Launch a class competition together.
For example:
Experience 6 courses for 298 yuan
Parents can freely combine:
2 art sessions+2 music sessions+2 basketball sessions
2 dances+2 piano lessons+2 eloquence lessons
The advantages of this model are:
resource sharing
Quickly acquire customers
Suitable for new institutions
However, it should also be noted that:
Don't let the price be too low, to avoid a lot of 'skipping classes'.
For example:
The activity of "99 yuan for 16 classes" often has a low conversion rate despite the high number of registrations.
Reasonable threshold setting is necessary to improve customer quality.
5、 Classroom Quality: The True Core of Enrollment
Enrollment is just the first step, classroom experience is the key to deciding whether parents want to renew.
Here are some simple but very effective classroom techniques.
1. Carefully prepare before class
Make the classroom attractive before students enter, for example:
Interesting riddles
Thought questions
Fun statistical data
Related comics or images
Encourage students to start thinking as soon as they enter the classroom.
2. Use the first three minutes before class
The three minutes after the class bell rings are crucial.
sure:
Ask a question
group discussion
Raise your hand to answer
Quickly adjust the classroom atmosphere.
3. Plan the classroom process in advance
Smooth classrooms are almost always pre designed.
Teachers need to prepare in advance:
resources material
Classroom session
interaction method
This way, the classroom pace will be smoother.
4. Clarify classroom objectives
Every class should be clear about:
What can students learn?
Clear goals make student learning more effective.
5. Break down complex content
Any complex knowledge can be broken down into small steps.
In logical order:
Teach students step by step.
This makes it easier for students to master.
6. Encourage students to share their perspectives
Encourage students to participate in discussions and share their ideas.
The classroom will start from:
Passive listening → Active participation.
7. Connect with real-life scenarios
Integrate classroom content with daily life, for example:
practical case
life problems
Interest topics
Students are more likely to understand.
8. Use visual tools
For example:
picture
prop
video
Demonstration works
Visual learning is usually more effective than simply explaining.
9. Keep moving around in class
The teacher is walking around the classroom:
Easier to maintain classroom order
The sound is more varied
Students' attention is more focused
The truly stable development of a training institution often comes from three cores:
Old student renewal
Old Student Transfer Introduction
High quality classroom
When the classroom is done well, parents are naturally willing to renew;
When parents are satisfied, they are naturally willing to recommend new students.
Enrollment will become an increasingly easy task.