How training institutions recruit students

I believe everyone has noticed that parents nowadays are paying more and more attention to their children's education. In this situation, training institutions are competing to open up, and the competition in the education and training industry is becoming increasingly fierce.

How to recruit students has become the biggest challenge for training institutions, which directly affects their development.

Here are 8 tips for training institutions to recruit students, hoping to be helpful to you.

1、 Ground promotion and publicity

Recruitment promotion is the most commonly used recruitment promotion method by training institutions. Places where promotion can be conducted include schools, residential areas, shopping malls, squares, parks, and other densely populated areas. The commonly used methods are usually distributing flyers and giving small gifts, which can have certain effects. However, as we all know, most customers still find it difficult to calm down and take a good look at your brochure, so you can try more methods.

1. Hang banners, posters, etc. in the community to promote the brand. Open communities are more suitable for this purpose. If it is a community with high fees, this method is not suitable for long-term use. However, some exquisite posters can be made and posted on the public bulletin board in the community;

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2. Setting up a temporary exhibition area for student works in the community can allow homeowners to intuitively feel the style of the institution's students and arouse the interest of both homeowners and students;

3. Appropriately sponsor some community and school activities, such as the community's gala, events organized by developers, etc., and cooperate with developers;

4. Public service advertisements: Provide free banners, slogans, posters, etc. for public service advertisements to residential areas, streets, and schools, but these public service advertisements will all contain the name of our organization;

2、 Open classes

Enrollment can be conducted through a combination of online and offline methods, which means that while teaching offline, live or recorded courses can also be conducted online. The commonly used forms of open courses include the following.

1. Regular open classes: These types of open classes mainly cover common issues, such as how elementary school students can maintain their sitting posture and how to get started playing the piano; How to choose a good technical major for adult vocational education? How to master the basic skills of computer XX;

2. Special open courses: These types of open courses need to be targeted at the knowledge points that the target users most want to master, such as teaching how to quickly master Excel skills, how to proficiently use Excel for office work, and so on;

3. Themed public welfare courses: This course is often related to some specific festivals, such as Mother's Day, Children's Day, Mid-Autumn Festival, Teachers' Day, etc. It is suitable to be held jointly with schools, governments and other organizations. It can gain enough exposure while gaining public praise, and ultimately enhance the brand image of the institution and increase user trust.

3、 Famous Teacher Lecture

Enrollment is a very practical and efficient way of enrollment. On the one hand, it can showcase the strength of the institution and create greater trust among customers;

On the other hand, customers who can attend the lecture have potential needs, which can quickly achieve customer conversion and transactions.

4、 Transfer Introduction

Everyone is familiar with this method, and I believe there is no training institution that does not use this method, it's just a different way of using it. The core of referral is parents, and how to do a good job as parents is the key to the success of referral. At this point, parents must have sufficient recognition and trust in the institution, while also being driven by certain interests.

For example, if a parent registers their child and the tuition fee is 1000 yuan, I can refund the tuition fee based on the number of people you refer. Introduce one and refund you a certain percentage, then refund two more percentages, and so on, until all the tuition fees paid are refunded. In this way, the motivation for old students to refer is very strong.

However, the interests of the recommended candidates should also be considered. As long as they are old students who recommend registration, they can also enjoy certain discounts.

5、 Lifetime Multi Class Method

Many friends may be unfamiliar with this term. Simply put, the "lifelong multi class method" refers to setting up diversified courses, providing discounted binding services for multiple subjects, or offering free courses for other subjects when registering for a single subject. The reason why this method is very effective is that more and more parents hope their children can develop comprehensively as much as possible, and most parents are willing to let their children participate in courses that are helpful to their children.

Meanwhile, the establishment of diversified courses is also an inevitable trend for training institutions to grow and strengthen. This is a product layout issue, which means that your course products cannot be too single. Institutions that only provide cultural tutoring are to some extent unable to compete with institutions that offer both cultural and art courses.

6、 Continuation of Old Student Report

Actually, everyone knows that the cost of maintaining an old customer is much lower than the cost of developing a new customer, right? So for training institutions, continuing to enroll senior students is much more important than re enrolling them. How to improve the renewal rate of elderly students? The simplest way is to offer attractive discounts, and secondly, the key details are to showcase the child's learning and growth results to parents in advance towards the end of the semester, and give appropriate rewards to the child, while capturing the psychological needs of both the child and parents.

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7、 Word of mouth enrollment

Word of mouth enrollment is an important market recruitment channel for education and training institutions. Compared to other enrollment channels, word-of-mouth enrollment has a high success rate, high credibility, and low cost. The disadvantage is that it takes a long time, and institutions need to settle down and optimize the content, provide good service and reputation at the beginning.

What are the ways of oral communication? The highest ranking of recommended and reliable consulting service agencies by authoritative individuals or organizations; Recommendations from friends, students, parents, expert level "verbal communication", and feedback from old students quoted in student manuals or commercial advertisements are all examples. Parents who choose a training school are not concerned about the school itself, but more about the value that the school's products can provide and the problems that can be solved.

That's why training schools need to do word-of-mouth promotion. Parents are more willing to trust the user experience of ordinary people and the recommendations of their friends and family around them. Nothing is more deeply rooted in people's hearts than endorsements that are close to life.